The Origin Story
Itheta Labs
At Itheta Labs we love a challenge and generating real results.
Below you will find our origin story including real results and losses which formed our Lead Generation Philosophy.
10+ years of hands-on experience in SME has brought us to this point.
Ready to Theta about your story?
Our Philosophy on Lead Gen
The meaning behind "Itheta"
Named from the isiXhosa word “Itheta” meaning “to talk”, it represents a platform for fostering conversations through lead gen with the right client for South African businesses.
Where our Journey Began
The first taste of lead generation came after Armand was fortunate enough to be trained in Per Click Advertising while still employed as the Legal Manager for a Compliance Company in Cape Town.
It wasn’t long and his lead generation idea was live with a fully functioning website, a supplier delivering the service and an optimised Google Ads campaign.
In the first month, we generated 193 leads at a cost of R897, and a loss of R597.
It was enough to create a spark to pursue a new career path…
Hard Knocks
We believe transparency is key in this day and age. Losing money with strategies such as pay-per-click advertising is easy.
We are not strangers to this, by having missed one (yes really just one) setting in a LinkedIn campaign we cost the client R15,000 in just one day. Luckily the error was picked up the next day.
Mistakes happen. We firmly believe it is how you handle it which makes the difference. Hence believing in transparency when dealing with any customer.
Ps. The client is still one of our customers and generates leads hand over fist every day due to our SEO services.
Ready to make sales? Reach out and lets make magic.
What we bring to the table and
How You Benefit
10+ years of hands-on experience in SMEs throughout Cape Town has taught us a thing or two.
Here is what we offer your business, to position you for growth.
Skills We Offer
Keyword Research and Analysis
Technical SEO Skills
- Knowledge of website architecture and content management systems (CMS) such as WordPress, Shopify, Wix and more.
- Ability to create structured data (Schema’s)
- Proficiency in using SEO tools like Google Analytics, Google Search Console, and Screaming Frog.
On-Page SEO
- Optimisation of meta tags (title, description)
- Headers (H1, H2), and
- Image alt text,
- Crafting SEO-friendly URLs,
- Ensure effective internal linking is applied, avoiding orphan pages,
- Optimised content without stuffing in keywords.
Content Strategy and Development:
- Strong writing and editing skills to create high-quality, engaging content.
- Understanding of content marketing and how it relates to SEO.
- Ability to create content that attracts backlinks and social shares.
- Developing content calendars and blog strategies.
Analytics and Data Analysis:
- Proficiency in using Google Analytics and other web analytics tools.
- Ability to analyze data and generate actionable insights.
- Understanding of key SEO metrics (organic traffic, bounce rate, conversion rate).
- Competitor analysis to identify opportunities and gaps.
Local SEO:
- Optimization for local search queries and map listings.
- Managing and optimizing Google My Business profiles.
- Building citations and managing online reviews.
Staying Updated:
- Keeping abreast of the latest SEO trends, algorithm updates, and best practices.
- Continuous learning and adapting to changes in the SEO landscape.
Lead Generation Strategies
- Expertise in market analysis and digital marketing (SEO, SEM, content, social media), data-driven optimization using analytics and CRM systems, and creating engaging content and networking to attract and nurture leads.
Experience:
Armand brings extensive experience in SME management across diverse industries including:
• Hospitality,
• Legal,
• Medical,
• Retail,
• Construction,
• Transport, and
• Chemical, among others
His versatile background equips him with a comprehensive understanding of business operations and challenges, enabling him to tailor strategies effectively to meet specific industry needs.